This is what makes YouTube such a powerful tool for building a strong brand. With millions of daily active users, videos can amass thousands of views in mere seconds. If you don't have the popularity (yet!) to make it to Google's front page, you'll have to promote your videos yourself on YouTube. It's quite rare to see another video hosting platform appear there. There's also a whole 'videos' section on Google search that is usually populated with YouTube videos. That's why YouTube videos always rank much higher than videos on any other hosting website when you Google search something.Įven with a normal Google search, YouTube videos are often on the first page of results. It started off small, but became so successful that Google purchased it. It really is what kicked off the video craze that remains even to this day.

YouTube is linked to, viewed, shared and discussed millions of times a day. It's been the largest video hosting and streaming platform since 2005, and it doesn't look like it's about to be dethroned any time soon. If you look something up on YouTube, no matter how niche, you're bound to find something. YouTube now hosts videos for some of the largest brands in the world and also for small creators just wanting to share their perspectives on life. Of course, you still have those channels, but you also have everything else under the sun. While it started off as a way for normal people to just share their lives with one another, it has now evolved way past that. It's been around for a long time, and is steadily growing every single year. YouTube is, without doubt, one of the most popular social networks out there.

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