An icon does not help to fully reveal the gameplay or other components of the game, but you should use the screenshots and videos attached to the game description for this purpose. The fewer elements your icon depicts, the easier it will be for users to navigate through the game. However, by working out a new variant, where the gameplay mechanics are depicted in a minimalistic way, the developers achieved a 30% increase in CVR! Emoji Puzzle icons: before and after 3. In the early days, the icon was a laughing emoji that didn’t provide any insight into the gameplay component at all. Simply put, you should demonstrate the game mechanics, this would be the easiest option for success.Ī great example of applying such a concept is Emoji Puzzle. Update your iconĪn effective game icon demonstrates your core concept, which means it should relate specifically to your game. New icon options for Arm Simulator with highlighted blue tones 2. However, the new icon, which highlighted blue tones, was able to increase CVR by 3% without changing the concept. It’s worth putting yourself in the shoes of the average user to understand this: We always run past dull and obscure icons, preferring those with high brightness levels, colour saturation, where every element is highlighted.įor example, an earlier version of the icons for Arm Simulator used dark tones of red, brown and yellow. Maintaining the contrast level is very important, as it is the parameter responsible for the concentration of attention among users, as well as helping them at a glance to assess and define the concept of your hyper-casual games. High contrast level is a key to attracting users’ attention 5 tips on how to create and test the perfect icon for your hyper-casual games were shared by Lolita Snopkova, director of creative operations at Supersonic.

The icon is the structural part that can make your game stand out among thousands of others, as well as attract the attention of the customers themselves. The icon of your hyper-casual games in the app shop is the starting point that makes the first impression on users.

Cool gamer icons